http://www.empireonline.com/magazine/
Choice one: Empire Film Magazine
Introduction
Empire is the UK’s biggest movie magazine published monthly. Since the first issue debuted in 1989, it has consistently outsold all of its market rivals. As this magazine keeps growing and gaining more readers, it has expanded in many ways, including organizing the famous Empire Awards, which are voted by the readers of this film magazine.
Regular Features and content of Empire
Similarly to many other film magazines, Empire contains latest movie news, images, reviews and previews. What makes Empire more popular than other film magazines is the content, as it goes into huge amounts of detail and depth in its articles. Its reviews and description of mainstream films are very detailed in text and imagery, for those film fanatics.
It also contains a regular top 10 list, which features Empire’s top ten examples of something related to film. For example, 10 best shootout scenes, or 10 best chase scenes. These types of features encourage the readers to write in if they disagree with the outcomes.
Celebrity Mastermind is another regular as it asks celebrities questions about the films they were in or they directed. Most of these are at the top of their career in the film industry. The most know regular feature is the Masterpiece section, which is a double page text on any film. These are selected by Empire and can be from any genre of film.
Editors of Empire
Overall, Empire Magazine has had eight editors in its history. The list includes: Barry Mclheney, Phil Thomas, Andrew Collins, Mark Salisbury, Ian Nathan, Colin Kennedy, Mark Dinning and even Stephen Spielberg (guest edited the 20th anniversary issue, June 2009).
Publishing Institutions of Empire
Empire is published monthly by a company called Bauer consumer media.
http://www.bauermedia.co.uk/About
Bauer Media is a division of the Bauer Publishing Group; Europe’s largest privately owned publishing Group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations.
Typical Reader Profile
The typical Empire reader is male, has a well paid occupation and lifestyle, and is a film fanatical and cinema bound. He is interested in the detail of film and beyond the movies themselves.
Layout and trademarks- including forms and conventions
For the front cover, Empire has many conventions and norms.
The date and price are commonly situated above the ‘M’ of the Masthead. The website is placed underneath; this is a common convention for this particular magazine.
Another convention is the barcode, as it is regularly sideways and not normally at the bottom of the cover like many magazines of all genres.
The other main convention of Empire is the main image, as it usually is coming out over certain text, especially the title. With most Empire magazines you can rarely see the entire title.
‘First look’ shows it is exclusive to this magazine; this is regularly used in each issue. It makes the audience want to read it.
Does Empire reflect the values of its audience?
Empire does reflect the values of its audience, as they (the audience) expect to find latest film reviews, news and images. People who tend to read this particular magazine are real film fans and are very enthusiastic, therefore want everything in detail. They will also discover latest news on the people behind the films, including directors, and even personal information regarding actors and actresses. The reason Empire is one of the biggest magazines in Britain is due to the fact that it gives the reader’s and the audience what they want, and more. With every issue the reader will feel satisfied and will look forward to the next month. Empire magazine goes beyond the film fanatic’s expectations.
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