Thursday 15 April 2010

What kind of media institution might distribute your media product and why?

With my magazine being based on music, one media institution which could distribute my magazine is Bauer Media Group. This is because the company distributes several successful music magazines such as Kerrang and Q. This institution may be looking to reach alternative age groups as the majority of music magazines focus on adults. My magazine is aimed at teenagers and could be exactly what the company is looking for. Bauer Media Group could also market my magazine involving several well known social networking sites which also focus on younger audiences. These could include Twitter or Facebook. This will benefit the institution as this is one very popular area of the market which is easy to target and spread the word advertising the magazine. Bauer is known to market their products further using such areas as radio and television. They do this using 'Bauer Radio' and 'Box Television'. This is also a successful way of targeting the teenage audience.

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